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Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing. This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

If you're interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, Meta data, page content and linking strategies that will help it reach top search rankings. Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising..

Adobe Analytics: The most popular analytics platform available is Google Analytics, of course. It is free, and provides in depth data on your website's visitors. Google Analytics will show you where your visitors come from, what they do while they are on your website, how long they are there, and how many visits they make. Google Analytics is an overall easy to use analytics tool, but also offers more advanced in depth reports as well for larger web presences. Adobe Web Analytics is another major player in the analytics game. Adobe offers a more advanced set of tools than Google Analytics. The Adobe Digital Marketing Suite includes Adobe Site Catalyst, Adobe Discover, and Adobe Survey. Adobe Site Catalyst provides users with actionable, real time analytics and strategies. Adobe Discover concentrates on a more in depth view of your customers, and supplies unlimited visitor data. Adobe Survey is geared towards customer data and why they take certain actions on the web. Adobe Digital Marketing Suite is quite possibly the most intuitive platform available. It is more popular in the United States than in England, Germany, or other parts of Europe..

Adobe Campaign: You know that conducting an upcoming marketing campaign is right for your company. A campaign contains a collection of one or more ad groups, which have the same budget, schedule, and geo-targeting criteria. Campaigns are typically created to achieve a specific marketing goal. To send email content to a group of email addresses is called an email campaign. An email campaign typically consists of Email Content, Email Addresses, Subject Line, Test Emails, From and Reply To address etc..